It is well established that 80% of women are wearing bras that do not fit.

We are told to get measured and fitted.

But a recent Which? report showed that 79% of those who had been measured and fitted at leading shops still did not get bras that were right. Indeed it found that “high street bra-fitting services routinely recommend bras that are the wrong size and don’t
fit properly”.

So, is it our bodies or the system that
is wrong?

The high street retailers’ system sees the body as just two measurements – one just under the breasts and one around the fullest part of the breasts. No account is taken of body depth or width, of breast volume or position, of shoulder width or back length.

The high street system cannot see these differences. So it treats us all as a standard shape.

And high street retailers only have bras in certain sizes. So many of us cannot find any bra in our shape and size.

Bra-Doctor’s has a patented measuring system that sees a woman’s body as it is.

We fit the bra to the body, not the body to the bra. So we consider all aspects of the upper body. The breast projection, the depth from the shoulder, the width of the back vs the depth of the rib cage – and many more.

That way, our made-to-measure bras truly fit. Your body. As it is.

The revolutionary design of our bras means they hold breasts in a natural position – high and to the front. Not squashed back onto the body. Not dragging on the shoulders. Truly supported.

And we make them in every size. Every combination of body and breast size.

Because that’s how women are. So that’s how bras should be.

"I am convinced that Sue's bra fitting methods are a considerable improvement on the conventional formula."
    - Lester Barr, BSc, MBChB(Hons), ChM, FRCS, Breast Cancer Specialist and Consultant Surgeon, BUPA Hospital, Manchester.